Advertising

Video ads for Meta, TikTok and Google in the right formats

An ad needs a different format for each placement. Here is how to prepare one video for feed, stories, Reels, TikTok and YouTube without re-cutting it for every platform.

Which ratios the platforms name

Meta: 4:5 and 1:1 for the feed placements, 9:16 for stories and Reels.
TikTok: 9:16 is recommended, 1:1 and 16:9 are possible.
Google (Demand Gen, YouTube): 16:9, 1:1 and 9:16, vertical also for Shorts. Google recommends supplying every ratio. The details are in the Google Ads Help.

As of 29 October 2026, from the platforms' help pages and from industry guides. Ad platforms change their requirements; check ratio, length and file size in your ad account before you upload.

Four files from one source

That gives four shapes: 9:16, 4:5, 1:1 and 16:9. FrameJet creates all four from one video. Platforms with the same shape share a file.

Safe zones

In stories, Reels and TikTok, the apps cover parts of the picture with the caption and buttons. FrameJet shows these zones in the preview as guide values, so text and product stay clear.

A worked example for ads

Your video is 1920 × 1080. For 9:16 the crop keeps 32 percent of the picture, for 4:5 45 percent and for 1:1 56 percent; 16:9 stays as it is. If that is too little, use the whole picture with a fill.

What FrameJet does not do

FrameJet does not upload to your ad account, write ad copy or add subtitles. It delivers the finished files in the right shapes.

Work out with your ad video's size how much of the picture stays in each shape: aspect ratio calculator.

Aspect ratio calculator

One video, every ad format

You set the crop for each format, and the preview shows the safe zones.

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Frequently asked questions

Which resolution do ads need?

The sources differ. For 9:16, 1080 × 1920 is the usual recommendation; for Meta, some sources name more. FrameJet offers 720p, 1080p and 4K, depending on the plan. What counts is what your ad account asks for at upload.

Can I use the same file for Meta stories and TikTok?

Often yes, because both use 9:16. The apps cover different areas, so check the safe zones in the preview.

How long can a video ad be?

The platform sets that per placement, and it changes. FrameJet only limits the length of the source file, depending on the plan. How long the ad may be is in your ad account.