Format · Instagram Reels
Reels run in portrait 9:16 at 1080 × 1920 pixels. What to keep in mind when cropping so the video also looks good in the feed and in Stories.
A Reel fills the screen while it plays in the Reels tab. In the feed, though, Instagram shows the same video in a 4:5 crop – a little is cut off at the top and bottom. Anything important therefore belongs in the middle of the frame.
A landscape video becomes a Reel when you pick a 9:16 crop that follows the subject, or keep the whole picture with a filled border. For the feed, a separate 4:5 version at 1080 × 1350 pixels is worth it.
| Format | Aspect ratio | Pixels (1080p) | Max. length | Free of app elements |
|---|---|---|---|---|
| Instagram Reel | 9:16 | 1080 × 1920 | 3 minLonger uploads are possible but are not recommended to non-followers. | ≈ 69 % |
As of 12 October 2026. Lengths as stated by the platforms; they change often, and the app is what counts. No figure where the platform does not confirm a limit. "Free of app elements" are guide values from FrameJet’s preview – no platform publishes its overlay exactly.
Turn a landscape video into Instagram Reel
Upload the video, set the framing, done – you pick the other formats in the same run. All dimensions in the video formats guide.
1080 × 1920 pixels at an aspect ratio of 9:16.
Up to 3 minutes. Longer uploads are possible but are not recommended to non-followers.
Not for Stories – they use the same aspect ratio as a Reel (as do TikTok, YouTube Shorts). For the feed a separate 4:5 version is worth it, because otherwise Instagram crops it itself.
With a 9:16 crop placed so the subject stays in frame, or with the whole picture and a filled border. FrameJet does both and delivers Reel, Story and feed in one pass.