Product video

Product videos for shops, ads and marketplaces in every format

One product video, four shapes: square and 4:5 for product pages and feed, vertical for stories and short video, landscape for the product page and YouTube. Without cutting the video four times.

Which shape for what

1:1 – Square

Fits product pages and feeds and looks the same everywhere. 1080 × 1080 pixels at 1080p.

4:5 – Feed portrait

Takes up more screen in the feed than a square. 1080 × 1350 pixels at 1080p.

9:16 – Vertical

For stories, Reels, Shorts, TikTok and vertical ads. 1080 × 1920 pixels at 1080p.

16:9 – Landscape

For the product page, YouTube and screens. 1920 × 1080 pixels at 1080p.

And marketplaces?

Marketplaces and shop systems set their own rules: length, file size, allowed file types, sometimes the aspect ratio too. FrameJet gives you the shapes and sizes above. Check your marketplace's seller help for its rules before you upload.

A worked example for product videos

Your product video is 3840 × 2160 (16:9). The square keeps 56 percent of the picture, 4:5 keeps 45 percent and vertical 32 percent. If the product sits in the middle, the crop is enough. Otherwise use the whole picture with a fill: nothing is lost, and a blurred copy fills the area beside it.

How it works

Upload the finished product video once.
Pick the shapes and set the framing for each, so the product stays in the picture.
Download the files, one per shape.

Work out with your product video's size how much of the picture stays in each shape: aspect ratio calculator.

Aspect ratio calculator

One product video, every shape ready

The product stays in the picture, and you see each crop before the export.

Start for free

Frequently asked questions

Is 1080p enough for product videos?

For playback in shops and feeds, 1080p is enough. A higher resolution makes the file bigger without looking better on a phone. Whether your marketplace asks for more is in its requirements.

How do I keep the product in the picture when I switch to vertical?

You set the crop for each format yourself and see it before the export. Or you use the whole picture with a blurred fill.

What about sound and subtitles?

The sound stays in every file. Burn subtitles into the video beforehand; FrameJet does not add any.