When you crop, the picture fills the target format completely. Whatever sticks out is cut off. The share is the ratio of the two aspect ratios: a 9:16 crop from 16:9 keeps 81 of 256 parts of the picture area, about 32 percent.
When you fit the whole picture, all of it stays visible and the rest of the target format is empty: bars or a blurred fill. It is the same fraction seen from the other side: what is cut off when you crop is empty area when you fit.
The target sizes are the same as in the export. The window is exact; the export rounds it to even pixel counts.